E-ID Campaign Starts in Earnest With Trust as the Real Clause

BERN - The public campaign on the e-ID act opened in earnest in mid-August, six weeks before the 28 September ballot. The government and business groups sold a state-backed login for banks and authorities. A referendum committee sold a warning about data, contractors and a state that already knows too much.

Switzerland rejected an earlier e-ID model. This version was written to look like the lesson. Opponents say it still looks like a door.

A tight race, if the polls are right

Early soundings put the sides close. That usually means the late argument is about trust in Bern, not about the software. Our September campaign piece will be the same fight with less time.