BERN - The committee against the e-ID act put out August spots that linked a state-backed identity to pandemic certificates and to a feeling that Bern already asks too often for proof. Yes campaigners called the comparison a scare that ignores the new law's limits. Pollsters said scare or not, the reminder might move a late vote.
Business groups kept to a duller script: banks, taxes, a login that works. Dull can win in Switzerland. It can also put people to sleep until the other side's ad arrives.
Five weeks, two files
The second-home tax will not be decided by a QR code. It will be decided by a chalet. Sharing a Sunday does not share a campaign brain.