BERN - Bill-posters for the 27 September initiatives began replacing leftover National Day bunting on Monday. Neutrality takes the larger share of the space. Food security takes the rest. Both campaigns use the Swiss cross as if it were a trademark they owned.
Station advertising, the more expensive layer, follows in days. Most voters will remember a slogan above a ticket machine, not a clause.
The paid wave
Our station-ad story is 26 August. The late polls, much clearer, are 16 September.
